9 Expert Tips & Advices for Exhibitions UK

Rent a small exhibition booth for your first trade show and keep your trade show displays simple. Since you will learn a lot about the ideas that work for your products and the ones that don’t, you will be able to make changes accordingly for your next exhibitions UK.

Create open exhibition booths

Design an open best exhibition stands that allow people to enter comfortably to communicate openness.
The standard practice of having a table set across the booth and standing behind it makes it harder to draw visitors inside or to get them interested in what you have on display.

Keep your trade show displays uncluttered

Your exhibition display should be uncluttered to attract customers’ attention towards the most important element, your product.

When any visitors approach your exhibition stand, they should immediately be able to figure out what product is being promoted.

Know your space

Before you start planning your exhibits for exhibitions UK, find out whatever you can about your space, such as the dimensions, the location, companies in your neighboring booths, the traffic density of the area, access to electricity and lighting and anything else that is likely to affect the setup or functioning of the display.

Rent vs. purchase decisions

Rather than buying display components, consider renting them. Rented displays take away issues such as designing, transportation, and storage and even allow you to choose daring options in your exhibit’s design which you may not if you had to buy them.

Moreover, studies show that most first-time trade show participants don’t ever do a second one. Since you don’t know if this will be you, investing in exhibition components is not wise.

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Keep shipping costs low

When you design your booth and display for exhibition events in UK, work on keeping the shipping costs low.
Heavy and large-sized displays can be quite costly to ship to the venue and may require additional manpower to carry them into the display area and to set them up. Choose collapsible, small, light-weight displays.

Keep your things safe

You must have a plan in place to keep your expensive items safely to avoid theft, damage or loss.

If you will be conducting a multi-media presentation at your stand, make sure that it is safely locked to the display and don’t leave it at the venue overnight, if the event will be on for multiple days. Display expensive product samples inside a locked display cabinet or well inside the booth.

Create an integrated appearance for the displays

For a professional impact, create a unified look for your displays, choosing a maximum of three colors and textures for the table coverings and display elements.

The colors could be white, blue and gray, while the textures could include matte vinyl, clear acrylic, and brushed metal.

With each display item being of one color and one type of texture, the stand will look professionally designed and will let the products prominent.

Showcase your brand and products

Your exhibition booth representatives are responsible for introducing your company during a trade show or exhibition, its products, and its services to visitors.

Their effectiveness can convert potential clients into strong leads and ultimately, into customers.

They personify your product’s image and quality. In other words, if your team is effective, it can contribute extensively to making your participation a big success.

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Recruit the best in-stand staff

Consequently, you need to staff your best exhibition stand ideas with the brightest and the best representatives from within your company.

These people should believe in your company, its objectives, and its products. They must also have superior customer service skills and communication abilities.

If you cannot spare your staff members or perhaps don’t have any, you can also use volunteers. For all aspects of your company, its goals, products, sales messages, and target audiences, you will have to provide them extensive training.

You can follow some reliable guidelines, for staffing your trade show booth effectively. Towards achieving your organizational goals, the booth personnel have to be lively, friendly and fully committed.

The trade show staff training must include a well-rehearsed script in which they greet visitors quickly yet courteously, introduce themselves and your company, explain the benefits provided by it, establish if the visitors are strong prospects and then use the next 30 seconds to provide details about the products being offered. For the efficient follow-up, they also need to acquire the visitor’s contact information.

Inform these personnel about your expectations from them, including how to dress up, arrival timings, their hours at the booth and appropriate exhibition etiquette such as no drinking, eating or sitting down. The most important lesson of this training is to stay professional and polite at all times.

Unless you also have dynamic staffing your pre-show promotions, attractive exhibits, relevant signage, popular giveaways, and product demonstrations will all be wasted. Of your exhibition display stands strategy, your booth personnel is actually the lifeline.

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